Digital Marketing for the small business entrepreneur

Screen Shot 2015-06-23 at 3.09.16 PMDigital Marketing Pro Karen Emaneulson was guest speaker to the May Monticello/Jefferson County Chamber of Commerce membership meeting on Tuesday afternoon. Her presentation was about custom marketing strategies in this digital world. Digital marketing is everything you do online: social media, website, email marketing, blogging, directory and review site listings, Google, and online public relations, just to name a few. There are more than 1600 marketing tools today, and that number doubles every two years, making for a rapid change for the small business entrepreneur. Building a brand name/logo for your business is essential for digital marketing as well as having a business marketing strategy. She notes that Challenges to digital marketing success today include shifts in consumer behavior and attitude, finding ways to make your message stand out, constant changes to search engines, social media platform algorithms, and time and budget constraints. She touched on the ways to overcome the challenges of digital marketing and the challenges to digital marketing success; the benefits of an email marketing service provider; having a mobile-friendly website; using consistent key words; and asking, “Do social media ads work?” and “Are we nearing the end of free social media?” Emaneulson is a marketing mentor, who just recently created ‘Tech Talk Tuesdays’, with a variety of different speakers each week, for anyone interested in the topic presented. She may be reached by calling 850-325-0335 or kemanuelson@reciprocatellc.com for online and traditional marketing strategies, social media, websites, mobile apps, email, and collateral. The Chamber meeting continued with the Business Spotlight: Lynette Sirmon and All Realty Services ~ Big Bend ~ Florida. She has been a realtor since 1978. “Real estate is my life in Madison and Monticello,” she says. She went on to tell that the real estate business is changing; as the northern baby boomers retire and head south to live, they are looking for ‘Small Town USA.’ We will start to see more subdivisions and low-maintenance properties. Sirmon is married with two sons. She collects vintage lace and believes in angels and serendipity. She can be contacted anytime at 215 East Washington Street or call 850-997-9994, or email to lynettesirmon@ embarqmail.com. In recognition of National Small Business Week, beginning on May 8, a drawing was held for dinner tickets to the Monticello Rotary Barbecue, during the 65th annual Jefferson County Watermelon Festival. Two more drawings included a decorated plant from Gelling’s Floral Designs, and a Mother’s Day cake donated by Katrina’s Kitchens. The Monticello Bike Fest netted 6,100+ for Chamber projects and programs. Watermelon Festival schedules were handed out to the Chamber members and volunteers signed up to help with this year’s event beginning on June 6 with the beauty pageants and concluding on June 20 with City Ghost Tours. Rancho Grande Mexican restaurant catered the luncheon meal on this Cinco de Mayo. (In the May 1, 2015 edition of the Jefferson County Journal, page 6, Chamber member Edward Carraway was misidentified in the picture with Lynette Sirmon, Bill Morowski, and Katrina Richardson.)